When watching TV it makes sense that many products that have commercials seem more credible. When you are at a store and you see a brand of juice that was recommended on a commercial, it seems more reliable than one you have never heard of before. However, it seems the opposite for colleges, universities and perhaps schools in general. Maybe it is just me, but I trust colleges that have commercials far less than those who don't. I have never seen a commercial for Harvard, McMaster, University of Guelph, Western, or Queens. However, many times, especially on "Peach tree TV", I see commercials for these crazy colleges that have people convincing me to go back to school. It is because of these commercials that I do not take the school at all seriously. Perhaps it is because I am not the demographic they are trying to reach, or maybe its because of the air conditioning school that boasted "get chyou a cooool job" that just ruined it for all of them. I found it to be an interesting paradox that when it comes to important choices sometimes advertising just doesn't cut it at all.
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